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“Duni is the natural choice for Sweden Rock Festival”

Duni featuring Sweden Rock Festival & Spendrups

During the first week of June, Sweden Rock Festival transforms the rural village of Norje into a four-day Paradise City where the grass is green and 40,000 people are giddy. But what’s needed for the food service during the meta(l)morphosis? How can sugarcane promote sustainable food and beverages at festivals? And what lies behind the strong collaboration with Duni? Let’s hand over the mic to Mats Lindgren from Sweden Rock Festival and Johanna Bonds from Spendrups.

4 days, 40,000 visitors (2023) from 50+ countries	20+ own restaurants and beverage units
70,000 meals served	500,000 beverages poured – 150,000 of them draft beer

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Organising a festival is as complex as learning how to play drums in a black metal band: the beat moves incredibly fast and you need to align a lot of parts to hit the right ambience. A person who knows a thing or two about it all is Mats Lindgren, Food Manager at Sweden Rock Festival since 2011. He comments:

“Sweden Rock Festival is an experience that leaves attendees full of joy and with a major energy boost. The bands play a big part, but people come for the total experience.”

Setting the scene for 10,000 meals per day plus an extra 30,000 in the staff canteen is no small feat. To make the festival run as smoothly as possible, the Crüe, the 20+ food units and the partnerships are prepared almost a year – and sometimes two years – in advance.

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Mats Lindgren explains that it’s important for him to work with a large, experienced player who can deliver food packaging solutions to the entire segment, and adds:

“We don’t just want suppliers; we want solid partners. Someone who’s proud to be at Sweden Rock Festival, shares our values and is at the forefront of product development. Duni is the natural choice for us.”

The food service at Sweden Rock Festival has been kicked from zero to 20 units since Mats Lindgren joined the team in 2012. But the need for food packaging products is evolving with the festival – and with emerging national legislation connected to the Single Plastic Use Directive (SUPD). Mats adds:

It’s crucial to have a well-equipped partner that can respond to changing market needs and legal requirements. We need ongoing, open dialogues to find the right materials and products for Sweden Rock Festival.”

Explore our food packaging materials

Products used at Sweden Rock Festival:

Breeze Cup 35 cl Natural, 900 pcs/box (18 x 50 pcs)

EUR123.78 (Approx. EUR0.138 per piece)

Glance Catering Tray Small 225 x 226 x 60 mm Brown 1-Comp, 100 pcs/box (1 x 100 pcs)

EUR37.83 (Approx. EUR0.378 per piece)

Glance Catering Lid Small 229 x 228 x 30 mm Brown, 100 pcs/box (1 x 100 pcs)

EUR27.17 (Approx. EUR0.272 per piece)

Ronda Bowl Wide 700 ml Brown 1-Comp, 250 pcs/box (5 x 50 pcs)

EUR31.03 (Approx. EUR0.124 per piece)

Oval Plate 32 cm White, 500 pcs/box (4 x 125 pcs)

EUR92.46 (Approx. EUR0.185 per piece)

Dunilin® Napkin 40 x 40 cm Black, 540 pcs/box (12 x 45 pcs)

EUR147.85 (Approx. EUR0.274 per piece)

Petit Fork 16 cm Natural, 1000 pcs/box (10 x 100 pcs)

EUR56.63 (Approx. EUR0.057 per piece)

Petit Knife 16,5 cm Natural, 1000 pcs/box (10 x 100 pcs)

EUR56.63 (Approx. EUR0.057 per piece)

Evolin® Tablecover 127 x 180 cm Black, 25 pcs/box (1 x 25 pcs)

EUR80.11 (Approx. EUR3.204 per piece)

Breeze Cup 47 cl Natural, 900 pcs/box (25 x 36 pcs)

EUR145.64 (Approx. EUR0.162 per piece)

Ronda Bowl Wide+ 900 ml Brown 1-Comp, 300 pcs/box (6 x 50 pcs)

EUR45.89 (Approx. EUR0.153 per piece)

Knife, Fork 16/16,5 cm Natural, 250 pcs/box (250 x 1 pcs)

EUR42.87 (Approx. EUR0.171 per piece)

Petit Chips Fork 8,5 cm Natural, 5000 pcs/box (5 x 1000 pcs)

EUR28.31 (Approx. EUR0.006 per piece)

Classic Lid 850/1200 ml Transparent, 240 pcs/box (6 x 40 pcs)

EUR58.04 (Approx. EUR0.242 per piece)

Festival Sweden Rock_420x570_pictures4.jpg

Sustainable metal:

Finding alternatives to single-use plastic at festivals

Cleverly dubbed “Sustainable metal”, Sweden Rock Festival’s sustainability initiative includes anything from hand-sorting waste to renewable electricity and conscious food service. For Mats Lindgren, an important aspect (or as he puts it: “moral obligation”) is to select products that perform better from a sustainability angle.

“It’s critical that food packaging functions in terms of sustainability, and we’re at the forefront when it comes to material choices for festivals. We cut out all single-use plastics, except for glasses, in 2019. We replaced the plastic glasses with sugarcane paper cups in 2022. Without it, we wouldn’t be where we are today.”

Sweden Rock Festival created a hit with the cups from the Breeze and Sweet range. Thanks to the fill lines and CE-marking, the sugarcane paper cups have been put to wide use – and to the test.

Get to know Breeze & Sweet

The Sweet and Breeze cups have been used for everything from coffee and soda to beer, wine and mixed drinks. People hesitated, thinking it would cause the beer to foam or get warm. None of it happened – and I would’ve known if it did.”

— Mats Lindgren, Food Manager, Sweden Rock Festival.

KG CO2-eq reduced by switching from 150,000 single-use plastic glasses to 150,000 recyclable paper cups (Breeze cup 35ml).

KM reduced emission equivalence by switching from 150,000 single-use plastic glasses to 150,000 recyclable paper cups (Breeze cup 35ml).

*(150,000 Breeze cups 35ml compared to 150,000 plastic cups)

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For the 2023 edition of Sweden Rock Festival, Mats teamed up with their new main partner Pistonhead Brewing – a beer brand owned by Spendrups: the largest and most prominent Swedish family-owned and independent brewery.

Johanna Bonds, Category Manager for Restaurant Accessories at Spendrups, admits that they were a bit hesitant towards the paperboard at first – imagining a flimsy cup that would collapse in contact with alcohol and the rather rumbunctious nature of festivals. But Breeze turned out to be a pleasant surprise.

"I was incredibly happy when we received a sample of the Breeze Cup. We were quickly convinced that this was how we wanted to serve and represent Pistonhead at Sweden Rock Festival. Together, we found a way to serve our beverages without compromising on performance or experience,” says Johanna Bonds.

Check out the Breeze cups

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Tout de noir vêtus :

gobelets de festival personnalisés

Des chevelures platine aux ceintures cloutées en passant par les ongles vernis de noir, les métalleux ont leur propre esthétique. Pour trouver l’accord parfait, Spendrups s’est associé à une agence pour créer des œuvres d’art uniques qui rendent hommage à la sous-culture, au brassage et au concept « Making Things Black » (voir les choses en noir) qui caractérise le rock suédois. Le design personnalisé a ensuite été imprimé sur le côté du gobelet Breeze avec l’aide de l’équipe de Duni.

« L’imprimé de la marque sur les gobelets Breeze véhiculait le message souhaité et faisait savoir aux participants du festival qu’ils buvaient une bière Pistonhead », explique Johanna Bonds, avant d’ajouter :
« Il était important de respecter l’approche « Making Things Black » et de doter les gobelets d’une esthétique agréable. Nous n’avons pas masqué la couleur naturelle du gobelet en carton,
nous l’avons mise en valeur à l’aide d’une teinte noire satinée, pour un résultat parfait », déclare Johanna Bonds.

Comment fonctionne la personnalisation ?

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Paramètres de durabilité garantis, solidité testée et graphismes ajoutés. Mais qu’en est-il du test le plus exigeant : le retour d’expérience des festivaliers ? De toute évidence, l’arrivée du carton de canne à sucre ne les a pas fait fuir. Johanna Bonds effectue le commentaire suivant :

“Les festivaliers pourraient se dire « tiens, un gobelet en carton », avant de constater avec surprise et satisfaction qu’il garde sa forme et que la boisson reste froide. Les gens veulent avoir le sentiment de contribuer à la lutte contre le gaspillage. Cette collaboration s’est avérée très positive – nous attendons déjà avec impatience l’année prochaine !"

Des options autres que la bagasse : quelles seront les nouveautés en 2024 ? De nouveaux concepts adaptés à tous les budgets et tous les palais, un buffet du personnel pour supprimer les plats en portions individuelles et la recherche de solutions réutilisables en collaboration avec Duni. Mais ce n’est pas tout ; le Sweden Rock Festival accueille Duni en tant que partenaire officiel pour 2024 et 2025.

Comment Duni peut-il contribuer à rendre mon festival plus durable

Nos experts se feront un plaisir de répondre à toutes vos questions. Si vous souhaitez une présentation commerciale, nous serons ravis de l’organiser.

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“Duni is the natural choice for Sweden Rock Festival”

Duni featuring Sweden Rock Festival & Spendrups

Catering to the full festival experience — and 40,000 visitors

“We don’t just want suppliers; we want solid partners.”

Sustainable metal:

Finding alternatives to single-use plastic at festivals

KG CO2-eq reduced by switching from 150,000 single-use plastic glasses to 150,000 recyclable paper cups (Breeze cup 35ml).

KM reduced emission equivalence by switching from 150,000 single-use plastic glasses to 150,000 recyclable paper cups (Breeze cup 35ml).

Serving beer in paper cups turned out to be a Breeze

Tout de noir vêtus :

gobelets de festival personnalisés

Des leaders du développement durable sur la scène du festival

Bénéficiez de conseils sur les produits adaptés à votre activité

All Products

Concepts

Services

For your business

All Products

Concepts

Services

For your business

“Duni is the natural choice for Sweden Rock Festival”

Duni featuring Sweden Rock Festival & Spendrups

Catering to the full festival experience — and 40,000 visitors

“We don’t just want suppliers; we want solid partners.”

Sustainable metal:

Finding alternatives to single-use plastic at festivals

KG CO2-eq reduced by switching from 150,000 single-use plastic glasses to 150,000 recyclable paper cups (Breeze cup 35ml).

KM reduced emission equivalence by switching from 150,000 single-use plastic glasses to 150,000 recyclable paper cups (Breeze cup 35ml).

Serving beer in paper cups turned out to be a Breeze

Tout de noir vêtus :

gobelets de festival personnalisés

Des leaders du développement durable sur la scène du festival

Bénéficiez de conseils sur les produits adaptés à votre activité

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